Tuesday, 6 November 2012

Product Placement In Films!

The Greatest Movie EVER Sold. This is a film/documentary that my class and I had recently watched in Media Studies 120. This is one of the most intriguing films I have ever watched. It is directed by Morgan Spurlock and was out in 2011. This film is about branding, advertising and majorly about product placement. The story line is the making of a movie within a movie. Morgan Spurlock takes it upon himself to try his hardest to get as many sponsors he can for his new film idea, "The Greatest Movie Ever Sold". Throughout the documentary he calls and interviews many different companies for many different products only to get shot down by most of the bigger companies. It is a very interesting concept for a film and I think he was genius to put this out. It opens up the minds of the people to let them know not to overlook anything in advertising, films, television shows or any other content in general. I find that, myself, I like product placement because it can be amusing to look at ... but is that not a major problem for the companies putting this image out there? Product placement can be very distracting to the eye and it can draw the viewer from the original content. The viewer could potentially NOT take the television show, film or even the product as seriously as they did prior to the promoting. 





Here is the link for the IMDB for "The Greatest Movie Ever Sold":

A link for the movie trailer:

Here is the link for Morgan Spurlock's official website: 



SOME QUESTIONS FROM MY MEDIA STUDIES CLASS:



 1. Were you aware of product placement before this class? If so, has your opinion of it now changed at all? Why or why not?

    I was fully aware that product placement went on in films and television shows, but I was not too good at picking it out as I am watching. I think now, since I have been taking Media Studies 120, I have grown into someone who can now pick out all kinds of advertising techniques in content. Which is a good skill to have.

2. Do you feel you are aware of how manipulative they are by advertising? Should we care? Why or why not?

    I actually believe I am very aware of how manipulative they are by advertising! It is very important to care that you are being manipulated. This is because if the media gets a hold on you then you will lose the sense of "you" and you will transform into a robot.

3. Would you ever consider advertising as a career option? Why?

    Definitely not. This is because I don't like how they manipulate, and mess with peoples minds to get them to buy their products. I salut advertisers as they are extremely good in their career field  but no manipulation for me, thank you. ^.^

To end here is a random YouTuber's video on product placement for you to watch:

Thanks for taking the time to read my blog and tell me what you think! <3 ;)

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